The Communications Team at Seton Hall University approached our agency to help them develop a modern design system that would make it easy for all of their graduate programs to have attractive and informative landing pages. After auditing their own existing pages as well as competitive universities, our team developed a complete set of components to present the information prospective students are most interested in. From there, we established a fresh new look and feel to make the pages look great, regardless of how much (or little) content each program would have to display.

Responsibilities:

• Competitive research

• Content research

• Analytics review

• Visual identity

• UI/UX design

• Design system creation

• Documentation

• Content strategy

• Development support