Weichert is a real estate company headquartered in New Jersey that uses a franchising model to attract new brokers. We were tasked with refreshing their outdated website, with the goal of attracting more brokers across their existing audience base. Our research lead us to find an entirely new audience, and we then designed a new experience for all audiences that would be visually appealing and engaging.

Responsibilities:

• Research

• Persona development

• Creative strategy

• Visual identity

• UI/UX design

• Content strategy